Digital Communications & Campaign Strategy Lead

Location: Kerala / Delhi
Experience: 10+ Years

Role Overview

The candidate will be responsible for developing and executing end-to-end digital communication and campaign strategies, driving audience engagement, strengthening campaign narratives, and coordinating digital execution across multiple teams and geographies.

The role requires someone who can work at the intersection of digital strategy, content, social media, campaign intelligence, performance marketing, analytics, team management, and stakeholder coordination.

Key Responsibilities

Develop and execute digital communication strategies for political campaigns.
Build campaign narratives, messaging frameworks and content strategies.
Lead social media and digital platform strategy across relevant channels.
Monitor social listening, sentiment, audience behaviour and emerging narratives.
Support rapid-response communication and campaign war-room activities.
Coordinate with performance marketing teams for digital amplification.
Develop audience-specific and region-specific communication strategies.
Lead and manage internal teams, agencies, vendors and external partners.
Work closely with research, creative, content, media, analytics and field teams.
Track campaign KPIs including reach, engagement, audience growth, sentiment and content performance.

Ideal Candidate

✅ 10+ years of relevant experience
✅ Strong exposure to political campaigns / strategic communications / public affairs
✅ Strong understanding of digital media, content and social platforms
✅ Experience in managing teams and multiple stakeholders
✅ Strong analytical, communication and strategic thinking skills
✅ Ability to work in a fast-paced and high-pressure campaign environment

Interested candidates can share their CV at: [email protected] or contact us at: 9319853744