August 24, 2026 
Mumbai 
Full Time Location: Mumbai
Working Hours: 11:00 AM – 8:00 PM
Experience: 2–5 years in Influencer Marketing / Content
About the Role:
We are looking for a creative, trend-savvy Influencer Content Manager who will be responsible for coordinating with our already shortlisted influencers and getting high-quality, engaging, and trend-driven videos created for the brand.
The person should have excellent communication skills, strong knowledge of Instagram Reels and a sharp understanding of viral content, trending formats, hooks, concepts, and storytelling.
Key Responsibilities:
Coordinate with all shortlisted influencers from briefing to final video delivery.
Communicate clearly with influencers regarding concepts, scripts, references and deliverables.
Create trending and viral-friendly video concepts for influencers.
Understand each influencer’s content style and suggest concepts that suit their audience.
Research daily trends, viral Reels, hooks, formats, sounds and content styles.
Give influencers clear creative direction while allowing their content to feel natural.
Develop strong hooks, concepts and storylines that can increase watch time, shares and engagement.
Review influencer videos and provide feedback/changes before final approval.
Ensure videos are high-quality, on-trend and aligned with the brand’s positioning.
Follow up with influencers to ensure timely submission and posting.
Maintain complete communication and coordination with influencers throughout the campaign.
Work closely with the internal Content & Marketing Team to execute campaigns.
Continuously analyse which influencer videos are performing well and replicate successful formats.
Required Skills:
Excellent verbal and written communication.
Strong creative thinking and concept-building ability.
Excellent understanding of Instagram Reels and viral content.
Should know what is currently trending on Instagram.
Ability to create strong hooks and engaging video concepts.
Good understanding of influencer content and audience behaviour.
Strong follow-up and coordination skills.
Ability to handle multiple influencers simultaneously.
Fast, energetic and highly proactive approach.
Experience with Beauty, Skincare, Fashion or D2C brands will be preferred.
Key KPI:
The primary goal is simple: Get shortlisted influencers to create videos that people actually want to watch, share, and talk about.
Performance will be measured through:
Viral/organic views
Engagement rate
Shares & saves
Watch time
Number of high-performing videos
Quality and creativity of concepts
Timely video delivery
Influencer coordination and communication
Who Should Apply?
Someone who is obsessed with Instagram trends, understands what makes a Reel go viral, has great communication skills and can turn a simple product brief into a strong, exciting video concept.
Interested candidates can share their CV at: [email protected]
Contact Number: 9319956206