SOCIAL MEDIA SPECIALIST

Experience Required: 2-4 years
Location: Noida Sector 142

Role Overview

The Social Media Specialist will be responsible for managing the brand’s social media presence, driving brand awareness and engagement, building an online community, and supporting product growth through compelling, trend-led and brand-aligned content.

Key Responsibilities

• Manage social media profiles and maintain a consistent, engaging brand presence across platforms.
• Develop and execute social media strategies to increase brand awareness, engagement, traffic and product adoption.
• Plan and implement social media campaigns aligned with overall marketing objectives.
• Create and coordinate engaging text, image, video and other content formats.
• Monitor social media trends, conversations and emerging formats and convert relevant trends into content opportunities.
• Write compelling social media copy while maintaining consistent brand tone and messaging.
• Respond to comments, messages, customer queries and community interactions.
• Monitor online feedback and reviews and share relevant insights with internal teams.
• Collaborate with Marketing, PR, Communications and Creative teams.
• Build relationships with customers, influencers, content creators, industry professionals and agencies.
• Identify relevant influencers and develop collaboration strategies.
• Manage influencer collaborations including negotiations, deliverables, timelines, approvals and execution.
• Manage influencer campaigns from ideation and briefing to execution and performance tracking.
• Track influencer campaign performance across reach, engagement, awareness and conversions.
• Drive UGC, community participation and brand advocacy.
• Collaborate with creative teams to conceptualize and produce engaging social media content.

Qualifications & Skills

• 2–4 years of relevant experience in social media, digital marketing, content or a related field.
• Strong understanding of the skincare, beauty and consumer brand category.
• Experience working with marketing, digital or media agencies is preferred.
• Working knowledge of Google Analytics and web analytics tools.
• Basic understanding of SEO and white-hat SEO practices.
• Strong content writing, communication and storytelling skills.
• Ability to identify social media trends and turn them into relevant content.
• Strong relationship-management and coordination skills.
• Graduate in any discipline; candidates from Marketing, Media, Fashion Communication or related fields are preferred.

Interested candidates can share their CV at: [email protected] or contact us at: 93199 56206